Across my internship at COCOON, I managed social media strategy across Instagram, Facebook, YouTube, Pinterest, LinkedIn, and Houzz, producing short-form video and brand storytelling that drove real engagement.

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Objective: Grow brand awareness and engagement through authentic, creative content.

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My Role: Strategy, filming, editing, and platform management.

 

Deliverables: Short-form video, local collab content, and a commercial-style brand video.

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Strategy: I built a content approach around three things: visual hooks using trending sounds and employee participation, local business collaborations to reach new audiences, and higher-production brand storytelling.

 

*One commercial-style video I produced performed so well the owner adopted it as a paid broadcast TV spot running all fall*