Lindsay Louis
COCOON Truck Campaign
COCOON wanted to increase local and digital brand awareness through a mobile marketing truck which was a vintage Chevy Apache that could show up where their audience already was.
Objective: Increase brand awareness through event-based marketing and engaging social content.
My Role: Strategy, design, content creation, audience engagement, and campaign management.
Deliverables: Seasonal truck displays, social media content, and a community naming campaign.
Strategy: I owned the truck display program end-to-end, conceptualizing seasonal themes, designing mockups in Canva, budgeting materials, and building every display myself. Each one was designed to be eye-catching and photo-worthy, giving families a reason to stop and engage with the brand in person.
Results:
— Increased foot traffic and photo interactions at every event
— Naming campaign drove above-average engagement across all platforms
— VP-led video format became a repeatable content strategy
— Brand recognition grew measurably in the Chester County area
"Name the Truck": A Community Naming Campaign
When the owner proposed naming the Apache truck, I developed it into a multi-phase community campaign. I produced a launch video featuring the company VP, designed a branded submission box for live events, and tracked entries across social platforms. Follow-up content spotlighted top submissions and prompted audiences to vote on finalists, turning a one-time idea into an ongoing engagement loop that outlasted my internship.